A company which always likes to maintain high standards of work prefers having perfect meetings. Meetings and conferences play an important role as this serves as a platform where the professionals get a chance to convince the client and get a project. Sophistication and professionalism are two things which every client observes when he attends the very first meeting. Therefore, everything needs to be in place.
Usually, presentations are used to provide information to the client but then everything cannot be covered in a single meeting. In such conferences, the client likes to have details on screen as well as on his table which should be properly managed. Here, conference folders prove to be useful. An ideal promotional folder has the company name on the cover and comprise of:
- Informative Material: Company can use the promotional folders to keep material which gives information about the company’s background, offerings, past endeavours and success rates. These can be in the form of brochures, leaflets etc.
- Notepad: Every person likes to note down certain points during the presentation and therefore needs a notepad. A folder which has an attached notepad is a good option.
- Writing Instrument: A good quality pen should always accompany the folder. If the pen also has the brand name or logo, it adds to the overall impression.
- Calculator: The client would always want to instantly cross check certain calculation and expenses stated in the presentation. For this he would need a calculator and if the folder contains one, it will be a good point.
- CD or a DVD: Usually, the client needs the presentation for reference when taking a decision after the conference is over. This could be sent via mail but it would be great if the promotional folder already has a CD or DVD containing the presentation.
Thus, a conference folder is all about the first impression. A good quality folder with appropriate branding can actually make a huge difference. The client will carry the folder with him and thus carry the brand’s message his organization. If he finds it useful, he might even use it in his office and take it to other meetings. Thus, a promotional folder can prove to be an effective way of marketing to the right people.
Choosing the Conference Folder
As the conference folder makes the first impression, it is essential that the company does not compromise with the quality. There are different kinds and sizes of conference folders available. It is necessary to choose one which allows highlighting the brand name. A zipped folder is also a good option as it does not allow anything to fall out. It should be waterproof as it increases the life. The company must try buying the best quality as per the budget. It should contact a company which provides good printing quality and discuss the requirements. It is not recommended to buy bulk conference folders as the extra ones might get damaged if not stored properly including components like pens, notepads and calculators. Thus, the company should buy fresh folders when an important conference is to take place as it is all about enhancing brand image.
One can opt for GoPromotional conference folders which are made of good quality and can be customized as per the requirements and budget. These surely add to the image that the client carries out of the conference room.