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Effortlessly, Securely Managing The Influx Of Customers Through Customer Identity and Access Management

 The evolution of cIAM

The need for managing digital identities first arose at the enterprise or organisation level, with the evolution of digital interface. It was a move away from the manual way of processing records, maintaining employee data and information. Organisations wanted a centralised system for maintaining digital identities of all their employees and provide them access to information, facilities provided by the organisation. The centralised system of securely managing digital identities within an organisation was termed as Identity and Access Management.

The advent of online businesses and spread of internet brought about a need for a connect between businesses and customers. The IAM solutions already in place to manage employees within an organisation was found lagging in terms of managing the millions of users and their digital identities, giving shape to Customer Identity and Access Management.

Customer identity and access management is managing digital identities of customers for businesses. Customer Identity Management is about creating, managing digital customer identities, providing authentication services and storing customer profile data in a systematic, secure, scalable way.

Both IAM and cIAM fall in the ambit of IT, Security.

Differences between IAM and cIAM

Future of cIAM

The cIAM industry is expected to grow to $18.3 billion by 2019, helping manage digital identities of customers for medium and large scale businesses. The added advantage for businesses using cIAM helps businesses learn more about their customer through profile data and customer insights bodes good for the future of businesses as they looks to create long term relationships with their customers.